How do you like Shah Rukh Khan's face on TV almost every hour? Boring, no? Do you like the same coffee everywhere in the world? I don't know about you but for us filter kaapi lovers, that would mean something like the end of the world! Do you always choose the same color for clothes? (I am accused of being "monochromatic" since I always choose blue for my clothes) Do you utter the same words everyday? Can you even try to speak the same words everyday? No?
Don't worry, that proves you are normal. I was not going to pronounce that you are suffering from some variety seeking syndrome. The wise people in the world do not seem to agree with us.
When I was a kid, we used to visit a family doctor. He knew everything, from delivering a child to mumbling soothing words near someone's deathbed. Later, a word called specialization was coined and it kicked out the family doctor. He was getting too monotonous it seems. He knew every patient's medical history and remembered every quirk in their system. He knew too much, so the wise people in the world decided to kill him. We now have specialists - different specialists take care of different parts of the body and finally the therapist talks to you for a fee when you go mad due to the number of bills you receive from the various specialists.
Isn't that variety? The knee specialist looks at so many knees during his career that he can no longer recognize people without looking at their knees. That is absolutely not monotonous.
We seem to have another confusion. We don't seem to understand the difference between growth and expansion. Expansion seems to be the only way to grow. If a company is earning Rs.1000, it must earn Rs.2000. Fine. After that? Rs.20,000 and so on. Then, we move to different countries and earn more. The ultimate aim is to suck up all the money on earth and then deploy pumps to suck more from other planets.
(Perhaps that is why people are expanding horizontally too these days. The human waistline is following the growth patterns of our businesses. Then we decide to go "lean" and cut costs. We stop eating food and drink 5 coffees per day or use our corporate health club memberships to check office mail while sipping juice in the spa instead of working out in the gym.)
So what do you think? Is one solution for everything, like a family doctor, monotonous? Is cultivating different crops on the same field monotony or is growing only one crop year after year boring and limited? Walmart everywhere... OK, leave all those lofty questions.
Tell me, is Shah Rukh Khan in IPL, Ra One, Fair and Handsome cream advertisement, Pepsi advertisement, Phir mile sur.. *out of breath* monotonous and boring or not? *stretches both hands outwards like SRK*
